Digital prime brokerage GCEX has named Sue Cheung as head of APAC sales. Cheung is GCEX’s first senior hire in the region as it seeks to expand its operations.
Based in Hong Kong, her initial focus will be on Taiwan, Thailand, Singapore and Malaysia.
Cheung has 15 years of experience in the financial services industry, and joins GCEX from Integral, where she was a sales director.
Prior to this, she spent more than six years in the institutional sales division of capital markets service provider Finalto (formerly CFH). In this role, she was responsible for sales in Greater China and Association of Southeast Asian Nations countries.
Cheung says: “GCEX has a robust, credible and very professional offering, always keeping clients’ assets segregated and secure. This will have great appeal to clients in the region, particularly as interest in digital assets is rapidly increasing. GCEX also stands out as one of the few liquidity providers in the region able to accept cryptos as deposits.”
Lars Holst, founder and CEO of GCEX, comments: “There are significant opportunities for GCEX across the APAC region and I know [Cheung] has the expertise, regional knowledge and contacts to help us to build a strong presence. This is our first senior hire in Asia and we hope it will pave the way for further team growth and potentially a regulatory license in the region, too.”
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